Mastering the 4 Golden Rules: The Key to Exceptional UI Design
When a UI is done well, people don't even notice it, but when done poorly, it hinders their ability to use the product efficiently.
![](https://assets-global.website-files.com/654e8a2480ba4a2afcd91dc7/65530592456aa8ae7101a240_TimHaskins.webp)
![](https://assets-global.website-files.com/656cea31807bedc3f30a340a/6613b574084bd6465532f47c_article-keys.jpg)
Not your average designer.
With over two decades of experience, I’ve not just designed products — I’ve generated record-high revenue for clients with designs that have reached millions of people.
My professional journey includes founding a 30-person design agency, creating and launching my own products, mentoring other designers, and having a long list of satisfied clients worldwide.
"Design isn't just a profession — it's my purpose-driven passion"
![](https://assets-global.website-files.com/654e8a2480ba4a2afcd91dc7/655c0d6d74fd8437ea30ee07_NotYourAverageDesigner_Tim_New.webp)
What I’ve done.
A few of my favorite projects from recent years.
![d-Groundswell](https://assets-global.website-files.com/656cea31807bedc3f30a340a/65ad8f41913b3f422121644f_d-Groundswell.jpg)
![m-3-SPL](https://assets-global.website-files.com/656cea31807bedc3f30a340a/656ceb7f7db825ff40355873_m-3-SPL.jpg)
![m-2-Recipes](https://assets-global.website-files.com/656cea31807bedc3f30a340a/6574adcead29d46a1ee50941_m-2-Recipes.jpg)
![d-Webinar](https://assets-global.website-files.com/656cea31807bedc3f30a340a/656ceb309a4e7b68022f6df7_d-Webinar.jpg)
![d-PlayOn](https://assets-global.website-files.com/656cea31807bedc3f30a340a/656ceb09b64c0edd45115dae_d-PlayOn.jpg)
![m-3-Ople](https://assets-global.website-files.com/656cea31807bedc3f30a340a/656ceb6971fc9640eb5527ec_m-3-Ople.jpg)
![d-SP](https://assets-global.website-files.com/656cea31807bedc3f30a340a/65c0e16a1ea864f342ee7beb_d-SP.jpg)
![m-3-illos2](https://assets-global.website-files.com/656cea31807bedc3f30a340a/656ceb60be541d7e00921a00_m-3-illos2.jpg)
![d-Realtor](https://assets-global.website-files.com/656cea31807bedc3f30a340a/656ceb1363564c91d4c78f23_d-Realtor.jpg)
![m-3-GoodPour](https://assets-global.website-files.com/656cea31807bedc3f30a340a/656ceb527513edfecc6cdbed_m-3-GoodPour.jpg)
![m-3-Coterie](https://assets-global.website-files.com/656cea31807bedc3f30a340a/656ceb47aa2b1a7a157d75bc_m-3-Coterie.jpg)
![m-3-illos1](https://assets-global.website-files.com/656cea31807bedc3f30a340a/656ceb59f158c08b9d1dfb4c_m-3-illos1.jpg)
![d- board](https://assets-global.website-files.com/656cea31807bedc3f30a340a/656ceae2b258bd7300c8443a_d-Board.jpg)
![d-Segra](https://assets-global.website-files.com/656cea31807bedc3f30a340a/65ad8f637c70ed916577dff8_d-Segra.jpg)
“If you’re building a product, you must work with Tim.
We’re going to work with him on all our products.”
![](https://assets-global.website-files.com/654e8a2480ba4a2afcd91dc7/655261b7fbad0d7a84dd0133_client-mike_greene.webp)
Mike Greene, CPO at SPL
Featured Articles
A few of the more popular articles I’ve written.
![](https://assets-global.website-files.com/656cea31807bedc3f30a340a/662a30d1e679d135c64cff60_article-story-modou.jpg)
Better Design, Better Lives: Modou's Journey
Many of us hate going to the dentist. I know I do. But what about others less fortunate? A routine visit to the dentist could have changed Modou’s life early on.
![](https://assets-global.website-files.com/656cea31807bedc3f30a340a/6613b47a81c3fdd20b1134dc_article-psychology.jpg)
Designing Product Experiences: The Role of Psychology in UX
Psychology provides valuable insights into human behavior, cognition, and emotions, which can be applied to create better user experiences.
![](https://assets-global.website-files.com/656cea31807bedc3f30a340a/6617e8a7fd6b9b2c02e09641_article-transform.jpg)
The Power of Design: How Investing in Product Design Can Transform Your Business
Investing in product design yields numerous benefits for companies, ranging from increased customer satisfaction to improved brand reputation.
![](https://assets-global.website-files.com/656cea31807bedc3f30a340a/6613b584a83dab66c348ec71_article-harmony.jpg)
Generate Design Harmony: Creating a Product Style Guide
Designing and turning a digital product into a mature and polished one requires standardization, organization, and consistent communication.